WC helps venture fund close investment in online marketplace

Online platform sells handmade-in-India apparel

Wright Connatser Law attorney John Love acted as outside counsel for Hearth Ventures and Krishnamurthy & Co. (K Law) for the recent closing of a series seed growth funding round for Shobitam, Inc., a Seattle-based direct-to-consumer online platform selling high quality yet affordable ethnic apparel and fashion jewelry. Shobitam is dedicated to celebrating the wearer’s heritage by featuring garments and accessories from talented weavers and artisans across India.

Hearth Ventures is an India-based fund started in 2021 with a belief in the power of handmade and craft products because of their beauty, artistry and ability to create positive socio-economic impact.

Based in Mumbai, K Law is one of the leading law firms in India.

In addition to its extensive private equity work, Wright Connatser has experience working with global craft and artisan online providers, such as Ubuntu Life, which sells made-in-Kenya apparel and accessories. Ubuntu provides work for about 80 Maasai women, most of whom are mothers of children with special needs, and funds healthcare and education programs for children in the African country.